It's time for change
'Players didn't do their nike stock jobs. We had the better quality players but lost the battles.'
On a heavy pitch, the Hawks knew the importance of starting on the front foot and could feel a little hard done by when they were denied the chance to do just that.
The referee, however, allowed play to continue and, somehow, the Hawks suspected with a hand, full back Dave Collis kept Stefan Bailey's rising shot out of the net.
In 14 league games this season, the Hawks have only scored first on two occasions and, in the 18th minute, they once again found themselves chasing the game.
Collis raced on to a half cleared corner and, from 25 yards, smashed his shot past the diving Clark Masters.
Bailey then nike hi tops gave the ball away, inside the Billericay half and a quick counter attack ended with Alex Osborn side footing home nike jerseys for 2 0.
It was virtually all over for the visitors on 56 minutes.
An unmarked Osborne headed in the home side's third goal at the far post from a corner.
Taggart sparked a late flourish from the Hawks, when he curled in a free kick from the right but again it proved too little too late.
Hawks chairman Derek Pope can expect to have Bradbury knocking on his door in the coming days, asking for funds to bring in new signings.
Radical changes are needed if the Hawks are to avoid another relegation scrap after the struggles of last season.
Hawks have organised a friendly against Nike Academy at Westleigh Park tomorrow (7.15pm).
Admission for the match is 5.
HAWKS: Masters 7; Newton 6, Ryan 6, Hutchinson 6 (Hinshelwood 77mins), Harris 6, Woodford 6, Taggart 6, Bailey 5 (Moss 56mins 5), Palmer 7, Ramsey 5, Nanetti 6 (Jones 58mins 7).