Why does nike release limited quantities of sneakers
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Use code Reddit15 for 15% off any order at Rope Lace Supply.1 Talk. More models and colorways of shoes means more images shared, more release dates, more news articles, and the appearance of a larger culture.
2 Greater market penetration. More models and colorways means they nike 02774 more likely to have a hit that resonates with more people.
2b Appeal to exclusivity. People like having what other people can get. Limited quantities are very appealing to people who want to feel that their wardrobe and style is unique.
Success != Logic. I not asking if it works, I asking WHY they do it because from the outside looking in it makes no sense.