Nike suspends sponsorship deal with Peterson
Vikings owner Zygi Wilf says the team "made a mistake" in bringing back Adrian Peterson following his indictment on a felony child abuse charge in Texas.
The Vikings had benched Peterson for last Sunday's loss to New England. But nike custom the next day, the team said they would bring him back and sponsors reacted swiftly. The Vikings had at least one major sponsorship suspended. Several NFL advertisers, including Anheuser Busch, expressed concern about the league's recent off the field problems. The governor said it was embarrassing.
Early Wednesday, the team said Peterson would be barred from all activities. Co owner Mark Wilf said the decision was "absolutely not" related to sponsor concerns.
Also Wednesday, Nike announced it is suspending its sponsorship deal with Peterson following the child abuse allegations.
The Beaverton based shoemaker issued a statement Wednesday morning that said Nike "in no way condones child abuse or domestic violence of any kind and has shared our concerns with the NFL."
Peterson was indicted after using a wooden switch to spank his 4 year old son earlier this year. He has said he didn't intend to the child.
The Vikings made the announcement early Wednesday morning after initially deciding that Peterson could play with the team while the legal process played out. Peterson is charged with a felony for using a wooden nike quarter socks switch to spank his 4 year old son.
The Vikings came under heavy criticism for their initial stance. And several sponsors responded by either suspending their deals with the Vikings or severing ties with Peterson.
Owners Zygi and Mark Wilf say they have reconsidered their position after further reflection.
Vikings owners Zygi and Mark Wilf made the announcement Monday, one day Peterson was benched during a 30 7 loss to the New England Patriots after he was charged for striking his 4 year old son with a tree branch this summer.
The Vikings nike x pigalle say they take the issue very seriously and have given it considerable thought. But they also say they want the legal process to take its course before making any final decisions.