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´╗┐Sports Direct sweating on profits UK retailer Sports Direct has lowered its profit forecast as it seeks to arrest a plummeting share price. But with quarterly revenue at Nike disappointing investors, is the sportswear industry facing a workout? Ivor Bennett reports Shares in britain's biggest sportswear retailer sliding 10 percent on Tuesday, with the company forced to confirm a lower earnings forecast, after Ashley revealed a trading slowdown which he blamed nike d r s on negative publicity. (SOUNDBITE) (English) WORLD FIRST, CHIEF nike elite shorts ECONOMIST, JEREMY COOK, SAYING: "I think this is more about the actual offering of Sports Direct stores. (SOUNDBITE) (English) WORLD FIRST, CHIEF ECONOMIST, nike golf JEREMY COOK, SAYING: "The Chinese market still doing very, very well. But maybe it's a case of we maybe need to see some increased R within the Nike product offering, or simply margins start to be cut because the profitability in that sector just isn't there if you're Nike at the moment." The sportswear giant still expects growth in the high single digits. But investors want more. Shares falling 6 percent in extended trading on Tuesday While Sports Direct stock sunk a further 5 percent on the earnings forecast. Learn more about Thomson Reuters products:



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